A change of month can make a sale feel farther away, marketing study suggests

A sale next month may feel more distant than an event described within the current month, even when the waiting period is similar, according to research on how calendar boundaries shape shoppers’ perceptions. The study in Psychology & Marketing examined social media posts about Cyber Monday and used two controlled experiments to explore how a ... Read more The post A change of month can make a sale feel farther away, marketing study suggests appeared first on Market Business News.