Frido’s Ami Palan joins Dognosis to lead brand strategy

New Delhi: Dognosis has appointed Ami Palan as Brand Lead. She joins the startup from Frido, where she was Senior Brand Manager. In her new role, Palan will lead brand strategy, positioning and storytelling, including communication about the company's research and approach to understanding cancer in humans. Sharing the update on LinkedIn, Palan said, "I’m happy to share that I’m starting a new position as Brand Lead at Dognosis! Some career moves are less about where you wish to go and more about the difference you hope to make along the way." Palan has more than 11 years of experience across brand marketing in gaming, entertainment, agencies and direct-to-consumer businesses, according to the appointment announcement. She worked at Frido from November 2024 to October 2026. Her responsibilities covered brand strategy, product marketing, public relations, strategic partnerships and retail expansion. Her work also included sports partnerships, offline retail experiences and consumer engagement. Before Frido, Palan was Head of Marketing at MetaMorph from December 2023 to November 2024. She previously served as Head of Marketing & Strategy at IndiaPlays from April to November 2023. Her earlier experience includes working as Brand & Content Strategist at PlayerzPot Media. Dognosis is developing a breath-based approach to cancer detection that combines trained dogs' sense of smell with brain-computer interfaces and machine learning, according to its website.