From Seva Diwas to Jansevak Mahakumbh: BJP’s month-long tribute to Modi’s 25-year public life

As Prime Minister Narendra Modi prepares to turn 76 on September 17, the Bharatiya Janata Party is readying an expansive nationwide campaign that seeks to weave together the symbolism of service, the language of development and the political narrative of a quarter-century in public life.