Helping small retailers set up payment devices increased adoption in Mexico study

Hands-on installation help increased digital-payment adoption among cash-only retailers in Mexico, while additional help encouraging customers to try the service produced a further gain, a randomized field experiment found. The study involved 479 retailers in Guadalajara and was published in Management Science in June 2026. It examined whether support after a payment device was provided ... Read more The post Helping small retailers set up payment devices increased adoption in Mexico study appeared first on Market Business News.