This country is paying people to read books for 15 minutes: Here’s how the scheme works and why it was launched

On September 6, 2026, Singapore's National Library Board introduced ReadSG, an exciting initiative that motivates residents to read for just fifteen minutes daily. Participants can earn virtual coins, redeemable for small cash rewards. This campaign is designed to cultivate a lasting passion for reading among the populace while addressing the issues of digital distractions and the prevalence of short-form media consumption.