'Yes, I am an artist, bro!'

His catchphrase, 'I am an artist, bro,' became popular during the students’ protest at Jantar Mantar. When asked to comment on the issue during one of his Insta lives, he initially distanced himself from the topic, replying, "I am an artist, bro." Later, it became a meme aand something specific to the singer-actor. Instead of letting the phrase remain something used to troll him, Diljit has now turned the meme/controversy into a very smart strategy.