Business News | VOKKA and Zepto Show How Quick Commerce Is Becoming a Launchpad for Occasion-Led Gifting

Get latest articles and stories on Business at LatestLY. New Delhi [India], September 9: Raksha Bandhan became more than a seasonal sales opportunity for fragrance and personal care brand VOKKA and quick-commerce platform Zepto. The two companies worked together to develop an occasion-specific gifting proposition, demonstrating how quick commerce can increasingly become a platform for product co-creation, discovery and rapid festive launches, rather than simply a last-mile delivery channel.