Colgate-Palmolive gets soapy as it weighs over $1 billion personal care brands divestment

Colgate-Palmolive is exploring the sale of several mass-market personal care brands. These brands, including Softsoap and Irish Spring, could fetch over one billion dollars. The consumer goods giant is working with investment bank Goldman Sachs on this divestiture process. This move aligns with a broader trend of companies reshaping portfolios amid economic pressures. Colgate aims to concentrate resources on its core and more profitable brand segments.