Customer confidence can fall before it rises with experience, study finds

Consumers’ written expressions of confidence fell during their early experiences with products and later recovered in an analysis of more than 3.7 million reviews, according to research in the Journal of Marketing Research. Matthew Rocklage, Jonah Berger and Reihane Boghrati examined reviews of wine, beer and cosmetics and supplemented the analysis with an experiment on ... Read more The post Customer confidence can fall before it rises with experience, study finds appeared first on Market Business News.