GROHE SPA brings live water display to Delhi airport

GROHE SPA, the premium showering collection from GROHE, has installed a live water display at Terminal 3 of Delhi International Airport. The installation will be on view from October to December 2026. The activation features GROHE SPA products in a public setting, allowing travellers to interact with the collection outside a conventional showroom environment. The installation focuses on the collection's combination of design, technology and personalised showering experiences, with water and wellbeing forming the central themes of the display. Commenting on the initiative, Priya Rustogi, leader (managing director), India, LIXIL IMEA, said: “The bathroom category is shifting from functional consumption towards experience-led engagement, with design, technology and wellbeing increasingly shaping how consumers evaluate premium solutions. The bathroom is becoming a personal sanctuary, a space to unwind, restore balance and find calm amid the demands of everyday life. With our installation at Delhi International Airport, we wanted to bring that feeling of calm into an unexpected setting, where the pace of travel makes moments of pause especially meaningful. We hope it encourages people to see premium bathroom design differently, as something that goes beyond functionality to embrace comfort, tranquillity and wellbeing.” The three-month installation is aimed at creating a physical brand interaction in a high-footfall public space, bringing product discovery and consumer engagement outside traditional retail. The display will remain at the airport through December, giving travellers an opportunity to experience GROHE SPA's portfolio during their journey.